From the speech of our lecture speaker in this week, Jyotsna Natarajan , who works in Amazon, I start to think about what the guidelines of adopting Podcasting into business are.
I personally think the guidelines are:
- Easy to use and subscribe:
It sounds simple, but many websites don’t do it well. I surf many famous websites which adopted podcasting, but I barely find the button to subscribe their podcasting in five minutes. Almost of users don’t have much patience so that websites should put podcasting which they want to promote in the obvious place.
- Keep updated the content of podcasting.
Users can get whatever they want from the Internet so that they are easy to distracted by other websites which means every website are easy to be replaced by others. Therefore, once owners forget to update their content of podcasting regularly, they possibly lost their audience very sooner than they can image. Again, users don’t have much patience to wait.
- Creative and relative:
Creative content of podcasting is to attract audience into the websites and the content should be relative to your service or products you want to promote.
- Remember regulations of Copyright
Just a thought
Filed under: Com597 Podcasting
